Two Categories
It is important as you market your services as a virtual CIO, to
concentrate on two categories.
Obviously the first category is the is the needs of your
prospective client.
The second, often under used area of promoting services as a
virtual CIO, is to concentrate on the cost savings benefits to the
prospective client.
Cost Benefits
Typically, small and medium sized business owners often have
trouble addressing their needs in the area of information services.
It's even more difficult for them to make sure the products or
services they purchase complement each other. By contracting a
virtual CIO, both needs are filled at once.
Mention just a few of the following customer advantages and you
should be well on your way to obtaining new clients as a virtual
CIO.
- The customer will be able to concentrate on growing the
business instead of worrying about his computer systems and
information management.
- The customer will be able to reduce cost with the
"task-specific" help, only when they need it.
- Customers reduce costs, as they pay no salaries, benefits,
vacations, or sick leave to a virtual CIO.
- They will always have the advantage of a virtual CIO providing
fresh perspectives, and information on the newest trends and
technologies.
By concentrating the technical services and the overall business
benefits you can provide your prospective clients, you are using a
more solutions oriented approach. Using a solution directed approach
establishes a feeling of genuine concern for your prospect.
By concentrating on the overall approach to your customer's
business your client list will have more rapid growth and stability.
In this article, you've learned about a how to grow your client
list offering your services as a virtual CIO.
To learn more about virtual CIO services, sign-up for the free audio training seminar 5
Easy Ways to Grow Your Computer Consulting Business (a $49.00
value), while it's still available for free.
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