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Computer Purchases and Egos

Avoid letting egos influence your computer purchase decisions.

 The temptation is great to outfit your top managers and producers with the latest and greatest PC hardware. After all, a CFO or senior account manager has a tremendous amount riding on his or her daily performance and productivity.

Basic Business Applications

However, look carefully at software application requirements before emotional needs drive tech purchases.

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If your CFO spends most of a typical day crunching numbers in Microsoft Excel spreadsheets and communicating via e-mail in Microsoft Outlook, he or she really has very basic PC requirements.

Notebook Gadget Black Holes

Pay particular attention to notebooks. You can get some really useful multimedia features in high-end notebooks in the $4,000 to $5,000 price range.

But if the owner of the company merely wants to access e-mail remotely, you easily could equip him or her with a reliable, high-performance, brand-name notebook for one-third to one-half of that price range.

Don’t allow your objective judgment and technology budget to get seduced by superfluous bells and whistles.

 

Action Items

 Are there any VIPs who get preferential treatment when it comes to selecting the desktop PC or notebook hardware, regardless of actual software requirements?

 Are these VIPs aware that your company is spending substantially more than is necessary on their PC hardware? Is there a more cost-effective or rational way to make these VIPs feel valued to the company?

 

 

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